Helping you understand your website visitors, better

I provide a comprehensive digital analytics service: measurement planning, tracking implementation, optimisation, reporting and analysis.

Three people analyzing data visualizations on a large computer monitor. One person sits on top of the monitor with a laptop, while two others stand beside it - one giving a thumbs up and another holding a magnifying glass over the charts. The screen displays various data visualizations including bar charts, pie charts, and line graphs. The illustration uses a modern, flat design style with orange and blue color scheme against a light background with decorative elements.

Hi I'm Sam

I’m a digital analyst and measurement specialist with over 15 years of experience across a broad range of organistions including agencies, sporting bodies, charities and website publishers. As well as having expert technical knowledge across the Google measurement ecosystem, I am adept at understanding how best to translate objectives and success targets into measurable outputs, creating accessible and engaging reports and dashboards to support these.

Two people analyzing data dashboards in a modern illustration. On the left, a woman in an orange top holds a large magnifying glass over a yellow dashboard displaying three circular progress charts, line graphs, and various data metrics. On the right, a man in a yellow shirt holds a tablet while standing next to a white panel showing a user profile icon, text lines, and a bar chart. The scene is decorated with green plant leaves and sparkle elements against a cream background, representing data analysis and business intelligence work.

Do you really know what your website visitors want and if you're providing it?

Analytics can be dull – more often than not this isn’t the numbers’ fault, it’s because the numbers aren’t telling you what you want to know.

I work with clients to ensure that they measure what is important to them and their organisation. Together, we assess and define success and how it relates to your website visitors, ensuring that this success is measured against actionable, easy-to-understand KPIs.

Here's what I can do for you...

These are my core services, but if there’s something data or measurement related that’s not here, please feel free to reach out to me, I may be able to help…

Google Analytics logo

01

Google Analytics

Implementation, training, optimisation. Whatever your requirements in Google Anaytics 4 are, I can help.

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02

Tracking Implementation

Using Google Tag Manager, I can deploy sophisticated tracking systems to ensure the data that’s important to you is captured for analysis.

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03

Measurement Frameworks

Is the data you’re getting helping you understand your website and it visitors? I can produce actionable, easy to understand measurement plans to ensure your objectives are tracked against meaningful KPIs.

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04

Dashboards & Data Viz

Useful, accessible and easy to use. I can set up dashboards and visualisations to make your data easier to digest and understand. Power BI or Looker Studio, you choose.

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05

CRO

Using a data-led methodology, I can plan, setup and run impactful CRO programmes to ensure your website continually develops and improves.

A piece of paper with a magnifying glass over it. In the centre of the magnifying glass is a bar chart. Behind the paper ones and zeros float.

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Analysis & Reporting

Got some numbers that need crunching? Creating engaging insight and recommendation-led reports in Excel and Powerpoint is my bread and butter.

What my clients say

I love working with a diverse range of businesses and organisations. Here’s what some have said about what it’s like to work with me!

Brands I've worked with

aer Studios
GS
Honda
UEFA
Army
Swordfisg
PandS
Navy
Shelter
FIFA
Disruptive
RNIB
BDB
Modern
Noble

My latest blog posts

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Contact me

Got questions about your analytics? Have a project in mind? I’d love to help. Whether you need to optimise your website tracking, or gain clearer insights, get GDPR compliant or improve your data strategy, let’s talk.

Feel free to fill out the contact form

CONTACT ME ANYTIME

Call : 01792 000000