Helping you understand your website visitors, better
I provide a comprehensive digital analytics service: measurement planning, tracking implementation, optimisation, reporting and analysis.
Hi, I'm Sam.
I am an experienced digital analyst and measurement specialist with over 15 years of experience across a broad range of organistions including agencies, sporting bodies, charities and website publishers. As well as having expert technical knowledge across the Google measurement ecosystem, I am adept at understanding how best to translate objectives and success targets into measurable outputs, creating accessible and engaging reports and dashboards to support these.
Do you really know what your website visitors want and if you're providing it?
Analytics can be dull – more often than not this isn’t the numbers’ fault, it’s because the numbers aren’t telling you what you want to know.
I work with clients to ensure that they measure what is important to them and their organisation. Together, we assess and define success and how it relates to your website visitors, ensuring that this success is measured against actionable, easy-to-understand KPIs.
Here's What I Can Do For You
These are my core services, but if there’s something data or measurement related that’s not here, please feel free to reach out to me, I may be able to help…
Google Analytics
Implementation, training, optimisation. Whatever your requirements in Google Anaytics 4 are, I can help.
Tracking Implementation
Using Google Tag Manager, I can deploy sophisticated tracking systems to ensure the data that’s important to you is captured for analysis.
Dashboards & Data Viz
Useful, accessible and easy to use. I can set up dashboards and visualisations to make your data easier to digest and understand. Power BI or Looker Studio, you choose.
CRO
Using a data-led methodology, I can plan, setup and run impactful CRO programmes to ensure your website continually develops and improves.
