Portfolio

Welcome to some examples of work I can do for you. All of the work here has been creating using open-source data, but the implementation, thought-processes and execution would be just the same for your own project.

Three people collaborating on data analysis in front of a large browser window displaying various charts and metrics. On the left, a person in yellow holds a clipboard labeled 'Measurement Plan' with checkboxes. In the center, a woman with red curly hair and glasses in a teal dress points to an orange grid/calendar chart. On the right, a man in a dark shirt and yellow pants gestures toward the display, which shows a checklist with completed items, ascending bar charts, and a pie chart. The browser window has an orange header with three circular buttons, and the scene is decorated with plant elements in the background.

eCommerce dashboard for a fictional merchandise shop. The dashboard includes both performance data on purchases, revenue, etc. but also provides essential  insight about which channels users came through and trends over time. Click here to view the live dashboard.

High-level dashboard providing this fictional funeral and cremation company with basic traffic data, as well as the conversion trends that matter. See the live dashboard here.

Using Google’s open-source data from their Google Store, this simple dashboard demonstrates that bigger isn’t always better. Simple, clear and easy to understand, my dashboards mean everyone can get the most out of your website data.

These are some examples of dashboards for a well-known national charity. The dashboard was used across the organisation to understand performance, and provide guidance on campaigns and marketing efforts.

Click an image to launch a more detailed view.

This is an example of the measurement planning I can undertake – starting with high-level objectives before focussing down through goals, KPIs, dimensions and targets. To view this example in more detail, click here – you’ll find not only a the measurement plan but also an implementation tab demonstrating how I translate these plain English requirements into a technical document for myself and the development team to collaborate on.

An Excel spreadsheet, used as measurement plan

Brands I've worked with

FIFA
RNIB
Shelter
Navy
GS
Honda
UEFA
Army
Swordfisg
PandS
Disruptive
BDB
Modern
Sift
Noble